The name of Natunakids comes from Latin “natura”, while “na” in oriental languages means “embracing”.

Founder and lead product designer of Natunakids, Yan Z, is an ESSEC Alumna. She has lived and worked in Europe and Africa for over 10 years before she decided to settle down in Shanghai and founded Natunakids, the same year when her daughter was born.  

Natunakids respects the real feelings of children, it believes that clothing should return to its essence by prioritizing comfort for children. The product team has always been committed to product quality, carefully selecting safe materials to provide high-quality, comfortable clothing for children, since day one.